Exploratory Meditation App User Research

Skills Used: client management, semi-structured interviews, qualitative analysis software, user archetype/persona development, opportunity scoping, ideation

Summary: Who uses popular meditation apps such as Calm, Headspace, and Insight Timer? Why? How? Wellness and mindfulness are big trends in the technology industry, and few people understand the personal and social motivations driving the increasing interest in these products.

I recently completed an exploratory, generative user research project for a client that mapped the terrain of diverse meditation app users. I planned and conducted 20 semi-structured user interviews. After analyzing the data, I created user archetypes to guide future business decisions, and recommended avenues for innovation in this increasingly competitive market. From start to finish, I independently executed this research while communicating my process and methodological rationale to the client.